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Join Gocha’s Breakfast Bar Expansion.

Welcome to
Gocha's Breakfast Bar

A proven upscale breakfast and lunch concept serving vegan-friendly and southern-style pescatarian dishes! Everything from our diverse profit drivers to our modern, friendly atmosphere has been structured to perfection, giving our franchisees a confident step into the  $899 billion foodservice industry! Ours is a turnkey fast-casual concept structured with high profit margins, proprietary recipes, national press coverage, and more. In just one year, our two units located in the luxurious Atlanta Cascade neighborhood topped over $2.99MM in sales*. This is an opportunity you don’t want to miss.


Founded by celebrity hairstylist turned restaurateur Gocha Hawkins, Gocha’s Breakfast Bar touts a unique leverage within Atlanta’s affluent dining culture. Our franchise model gives you powerful brand recognition affirmed by our celebrity status with consistent media coverage of our recipes, our growth, and our founder. Serve customers delicious breakfast and lunch fare with more revenue per transaction and high organic referral rates!

The fast casual model has continued to gain popularity, growing from trend to staple in the industry — the market is expected to reach $209.1 billion by 2027!


Gocha Hawkins — author, restaurateur, hair stylist, tv personality, and entrepreneur — launched Gocha’s Breakfast Bar in 2018. Her powerful business prowess coupled with innate entrepreneurial wisdom is the basis of your support team, our concept, and our model. As our franchise partner, you also gain a satiating menu dripping with flavor. All of our proprietary recipes are at your fingertips, including delectable sandwiches and salads, steak and eggs, shrimp and grits, and signature entrees. Everything is made-to-order from scratch with the highest quality ingredients.

*According to 2022 FDD, Item 19. 

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Initial Franchise Fee

The initial franchise fee is $35,000 and the minimum estimated cost is $354,800 including the franchise fee.

Our Support

Understanding your needs and delivering a streamlined support model is what makes your Gocha's Breakfast Bar franchise special! From the weeks leading up to your launch to years into your operation, we work hard to ensure our franchise partners are set up for success!

Our Franchisees

Gocha's Breakfast Bar is perfect for franchise partners who have a passion for great food and who understand business management. We need individuals who are ready to represent their operation with tenacity. All franchise partners must meet our minimal franchise investment requirements.

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Invest in a Profitable Fast-Casual Model with Celebrity Status

Gocha’s Breakfast Bar!

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A detailed, dual-phase training program sets you up with all the knowledge you need. At no additional charge, we provide refresher training for our franchisees and additional personnel (space permitting). 


Everything you need for your day-to-day to run smoothly is included in ongoing support. Customer service techniques, product ordering, suggested pricing guidelines, and admin procedures are all included in our success-driven support model.


Everything from social media techniques to network-wide advertising campaigns is included with your investment! Our team will also supply marketing plans and materials for use at the local and regional level.


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The First Step to Gocha's Breakfast Bar Ownership

Are you interested in joining our network? To get started, fill out the form and let us know your level of interest.

The Gocha's Breakfast Bar Team Meets You!

Let’s get to know each other. We will schedule a virtual or in-person meeting to go over additional questions and details.

Discover the Difference

Our team invites you in for an up close and personal look at our operation. Discovery Day is the time to ask questions, sample our delectable fare, and get a feel for how each Gocha's Breakfast Bar is operated.

Let's Review

Next, our team will send you a copy of the Gocha's Breakfast Bar Franchise Disclosure Document (FDD) for your review. You will have 14 days to review the document.

Apply for Financing

After the FDD review, this is the time to apply for financing if needed!

Your Ownership is Official

As we move forward, you will review our FA (franchise agreement), sign the appropriate documents, and make your franchise ownership official. You are now a Gocha's Breakfast Bar franchise partner!

In-Depth Training Starts Here

Our training program is simple and straightforward, packed full with everything you need to know to operate, launch, and sustain your Gocha's Breakfast Bar franchise. Once you launch, our field support team is always here to help!

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Direct: 877-944-6242



PO Box 723842 

Atlanta, GA 31139

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